McDonald’s confronts its junk food image as sales flag

Ecco come McDonald’s cerca di farsi il lifting. Speriamo che pochi ci caschino.

Global News

NEW YORK – At a dinner McDonald’s hosted for reporters and bloggers, waiters served cuisine prepared by celebrity chefs using ingredients from the chain’s menu.

A Kung Pao chicken appetizer was made with Chicken McNuggets doused in sweet and sour sauce and garnished with parsley. Slow-cooked beef was served with gnocchi fashioned out of McDonald’s french fries and a fruit sauce from its smoothie mix. For dessert, its biscuit mix was used to make a pumpkin spice “biznut,” a biscuit-doughnut hybrid.

The event, held in New York City’s Tribeca neighbourhood, was billed “A transforming dining experience of ‘fast food’ to ‘good food served fast.”‘ Attendees tweeted out photos and the night was written up on various websites.

The evening is part of a campaign by McDonald’s to shake its reputation for serving cheap, unhealthy food. At a time when Americans are playing closer attention to what they eat, the company…

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